Comfort and care: Lingerie store provides bra fittings with expert service

Jun 24, 2023

Deb Croisant

Every woman knows what a beautiful, well-fitting bra can do for her spirits. And how much better she can look in her clothes. What may come as a surprise is that the right bra also can contribute to her breast health.

“We help women with fittings for unexplained breast pain daily,” says Deb Croisant, owner of Muse Intimates at Utica Square. “We correct it with a professional fitting.”

She says a well-fitting bra offers comfort and support, whereas an ill-fitting bra can cause long-term damage to breast tissue. “Our referring doctors taught us that medical studies support this information,” she says.

Croisant moved to Tulsa in 2005 from New Orleans, fleeing Hurricane Katrina and after a family member had been diagnosed with breast cancer. She saw a retail void for bra fitting and sleepwear and in 2007 opened Muse Intimates.

The foundation of her business is bra fitting. “We offer over 150 sizes from 28-50 (bands) and AA to P (cups),” she notes. That’s considerably more than most stores, which Croisant estimates to sell less than 20 sizes. The industry estimates 80% of women could be wearing the wrong size bra.

Croisant recommends a wardrobe of bras: a T-shirt bra for a less constructed comfort; a cut-and-sewn style for better support; strapless for certain wardrobe items. She suggests a range of colors, too — black, white and nude.

Muse Intimates customers are as young as 12. Many women come in for a professional fitting after the birth of their first child.

The balance of Croisant’s business is helping customers with post-mastectomy/surgery prosthetics and bras, which involved certification. Training can include 500 patient care hours, workshops and testing. Three of the store’s employees are now licensed fitters.

“It is our job as expert fitters to make sure we are providing a comfortable environment supporting wellness and healing,” Croisant says of helping cancer patients/customers.

The Fantasie Spacer Fabric T-shirt bra is one of the store’s top-selling items. $69.

Customers use Top Hats by Commando reusable adhesives for discretion beneath swimwear or bras, or when braless. $46.

It’s easy to see what makes Wacoal’s Embrace Lace Chemise the most popular laced gown. Available in black year-round and in seasonal colors. $68.

The Empreinte Cassiope solid lace, no-stretch cup offers support and quality. $219, bra; $95-$125, matching thong or panty.

Muse Intimates

1876 Utica Square | 918-392-3431 | museintimates.com

10 a.m.-6 p.m., Monday-Saturday

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